APFR

Tried and True: The Products We Keep Coming Back To.

In a world of fleeting trends and endless new choices, some products stand firm. They are more than just items on a shelf; they are trusted companions that have been woven into the fabric of our daily lives.

Here, we'll introduce these classic bestsellers, loved by so many across the generations.

 

This week's best-seller is a fan favorite: the go-to incense from APFR.

APFR is a Japanese fragrance brand founded in 2011. Drawing inspiration from global art, nature, and traditional fragrances, the brand blends Japanese attention to detail with contemporary design. Each fragrance is hand-crafted in their own workshop with carefully selected ingredients to enhance your everyday life, emotions, and memories.

 

Let's look at our top #3. In third place, we have...

APFR Bamboo incense stick -WHITE TEA-

An oriental fragrance with a hint of sweetness, inspired by the resort spas of Southeast Asia. A blend of fresh citrus of mandarin and bergamot, floral notes of jasmine and ylang-ylang, spicy thyme and ginger, lifted by an earthy sandalwood, nutmeg, and patchouli base. This fragrance brings to mind the exotic aroma of white tea served at a faraway travel destination.

Note: Bergamot, Jasmine, Lavender, Mandarin, Thyme, Ylang Ylang

 

Coming in at number #2 is...

APFR Bamboo incense stick -FIG-

The fruity green scent of figs.

Note: Grapefruit, Orange, Marigold, Fig, Davana, Patchouli, Cedarwood

 

And now, for our #1 product.

APFR Bamboo incense stick -OAKMOSS&AMBER-

A clean fragrance that combines citrus with amber notes that mesh well with oakmoss. Citrus provides the ascendant aroma, followed by herbs such as sage and lavender. Finally, the blend reveals oakmoss, amber, and tonka bean. A hallway overlooking the sea, a dry breeze brushing sand-colored walls, a fragrance wafting through a living room in Villa Agave, Mykonos.

Note: Sage, Orange, Grapefruit, Rose, Lavender, Herb, Oakmoss, Amber, Tonka Beans

 

 

More Best-Sellers

APFR Bamboo incense stick -POSSESS-

This spicy and woody scent blends sandalwood, nutmeg, clove, ginger, jasmine, and vanilla.

Note: Nutmeg, Sandalwood, Clove, Ginger, Jasmine, Vanilla

 

 

Complete the Look

wa/ter: INCENSE STAND Yellow

Awaji Island, where we are based, accounts for 70% of the incense production and is the home of incense.

This is a product born from the experience and knowledge of various things on Awaji Island.

It is compact and can accommodate incense of 9cm in length.

Burning time: 15 min.

 

The fragrance brings back memories of the past and relaxes the mind,

The fragrance can make that time meaningful.

We believe that valuing the connection between the two more than ever will lead to a richer life.

 

 

Explore Our Closet Tag Collection

APFR Closet Tag-OAKMOSS&AMBER-

A clean fragrance that combines citrus with amber notes that mesh well with oakmoss. Citrus provides the ascendant aroma, followed by herbs such as sage and lavender. Finally, the blend reveals oakmoss, amber, and tonka bean. A hallway overlooking the sea, a dry breeze brushing sand-colored walls, a fragrance wafting through a living room in Villa Agave, Mykonos.

Note: Sage, Orange, Grapefruit, Rose, Lavender, Herb, Oakmoss, Amber, Tonka Beans